Time to read: Less than 1 minute

I have been slowly thinking through, and invalidating assumptions since December. I recently read Peter Thiels book Zero to One and found a great series of questions which are important to think through. I have listed them below, in an easy to follow way so I can reference back.

  1. The Engineering Question -
    • Can you create breakthrough technology instead of incremental improvements?
  2. The Timing Question -
    • Is now the right time to start your particular business?
  3. The Monopoly Question -
    • Are you starting with a big share of a small market?
  4. The People Question -
    • Do you have the right team?
  5. The Distribution Question -
    • Do you have a way to not just create but deliver your product?
  6. The Durability Question -
    • Will your market position be defensible 10 and 20 years into the future?
  7. The Secret Question -
    • Have you identified a unique opportunity that others don’t see?